Friday

New Social Network!



“SCVNGR is a game about going places, doing challenges and earning points.” (SCVNGR, 2010)

This is a new network that aims to increase engagement between businesses and consumers through the use of games based around your location. SCVNGR can be linked to the users Facebook/Twitter and is available on both iPhone and Android. Businesses can use the site as a platform to build an interactive game that the user will play to win free gifts, in return for advertising their company.

The difference between SCVNGR and existing social networking sites is that it takes the user into the real world, not a virtual one. The whole concept is based around getting out and using what is around you to gain rewards for yourself.


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