A “Book of 501®” will be created showing a selection of these photographs and will be available later this year, with all proceeds from the book being donated to charity.
The “501 Interpretation” campaign is live now and runs through May 2013.
Wednesday
Levis launch #501 style interpretation project
To celebrate the 140th Anniversary of the #501, iconic denim brand Levi’s are offering fans the chance to participate in their #501 Style Interpretation Project. The brand are simply asking members of the public to take a photograph of themselves wearing their favourite #501 jeans in a stylish way and upload it to Levis501.com or use the hashtag #501 on twitter or instagram.
A “Book of 501®” will be created showing a selection of these photographs and will be available later this year, with all proceeds from the book being donated to charity.
The “501 Interpretation” campaign is live now and runs through May 2013.
A “Book of 501®” will be created showing a selection of these photographs and will be available later this year, with all proceeds from the book being donated to charity.
The “501 Interpretation” campaign is live now and runs through May 2013.
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