The Galaxy S IV is unveiled tomorrow and Samsung are using every trick in the book to promote the new device, the latest of which is a flash mob in New York City's Times Square. This very cheesy display saw several men dancing around while clad in bowler hats and black and white suits emblazoned with the number 4 and creating a sign saying "BE READY 4 THE NEXT GALAXY."
There is nothing wrong with spontaneous promotion but I think the general feeling is that flash mobs no longer have the impact they desire and are quite frankly, done.
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